• Use and abuse of social media: Should luxury brands ads go digital?

    2015-06-01 |

      Many of us live online, be it on Facebook, Twitter or one of the countless new platforms springing up. A panel of experts sat down Monday to discuss how luxury brands can take advantage of the digital shift at Arab Luxury World in Dubai, an event which will see more than 100 industry leaders tackle issues related to the luxury market in the Middle East.

       With bloggers and Instagram stars being used to promote brands the world over, how can the providers of niche luxury products enter the fray?

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