• Do Digital Flagships Deliver?

    2016-04-14 |, JANUARY 5, 2016

      Fashion brands must deliver an online shopping experience as luxurious as their physical flagships. Who s hitting the mark?

      LONDON, United Kingdom - We are increasingly comfortable with making purchases online. A few clicks and a computer-controlled robot in a warehouse the size of several football pitches picks, packs and dispatches our chosen items in a sturdy but nondescript cardboard box. This is fine if the sole objective is transactional. But for luxury goods companies, for which the actual sale is just one aspect of the overall customer experience, it is a lost opportunity.

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